Brand Sheet
Quick reference for creators, press, and contractors
“A Living World That Remembers You.”
The Mark
The gold rune-crest with an ember at its heart. Give it clear space (at least the height of the inner flame on all sides). Prefer it on deep navy or dark imagery; use the transparent knockout on busy photos.
Downloads: press kit (logos, wordmark, transparent PNGs).
Colors
Gold is the brand signature — use it for headings, the mark, and single accents, never as large fills. Navy carries backgrounds. Ember is a sparing warm accent (mascot, calls to action).
Typography
Display / headings — serif, small-caps, letterspaced (Georgia / Times).
Every NPC has a story. Yours changes theirs. Body copy stays in a readable serif at a comfortable line height — warm, literary, never clinical.
Body — serif, 0.95–1rem, line-height 1.7.
Voice
- Market the experience, never “an AI game.” No “powered by AI,” no token/cost meters in any consumer-facing art or footage.
- Every player story shown must be real — captured from actual play, never staged or faked.
- Heroic, warm, a little literary. The hook is memory & consequence: “the world remembers what you did.”
- “Play free. No download.” — always lead with the zero-friction browser promise.
Logo Do & Don't
Do
- Keep clear space around the mark.
- Use gold-on-navy or the transparent knockout.
- Pair with painterly fantasy imagery.
- Keep the ember accent sparing.
Don't
- Recolor the mark or put gold on gold.
- Stretch, rotate, or add drop shadows/outlines.
- Place on low-contrast or clashing backgrounds.
- Add “AI” badges or cost/token overlays.
Art Direction
Painterly heroic fantasy — dramatic cinematic lighting, rich saturated color, golden-hour warmth against deep navy shadow. Living, inhabited worlds (villages, firelit taverns, wildlife) over empty landscapes. Mascots: Ember (fire elemental) and Skyclaw (griffin).